Small Business Marketing - Google Speeding Up Web With New Protocol
Google to Speed Up the Web With New Protocol
Google has announced that it is working on a new protocol that will minimize latency and speed up the web experience for users.
SPDY (pronounced "speedy") would replace the HTTP protocol with a new application-layer protocol for transporting content over the web. Designed to minimize latency through features such as multiplexed streams, request prioritization and HTTP header compression the protocol still uses HTTP headers but it overrides other parts of the protocol, such as connection management and data transfer formats.
Google's lab tests of SPDY show an improvement in page load times compared to HTTP of between 27 percent and 60 percent, and between 39 percent and 55 percent when using SSL (Secure Sockets Layer). For the protocol to work, the browser and the web server need to be upgraded.
Google conducted the tests by downloading 25 of the "top 100" web sites ten times each over simulated home network connections, using a prototype Google Chrome browser and a web server that it has developed.
We are excited to see Google’s commitment to improving web performance across the internet, like us they see solutions lie in protocols and software, not laying new broadband infrastructure. SPDY like WAX are both tools for your performance toolbox. SPDY will be useful for new developments once there is full browser support for the new protocol, WAX is useful today improving the existing infrastructure with no changes to browsers or websites.
We’re anticipating more innovations from Google to help websites and the internet reach its full potential.
Learn more about why the web can and should get faster by Googlers Bill Coughran, Vic Gundotra, Steve Souders, Dennis Hwang and Arvind Jain.
Another step towards world domination!!!
