Dewey Sadka, who’s spent 15 years developing the test, said the color choices paint a picture of the typical CEO as sensitive, cooperative, and not a perfectionist. He or she actually is less controlling than the rest of the population – and more likely to be emotionally unstable – Article by By Courtney Rubin
A panel of 900 CEOs organized by USA Today participated in an online 60-second color personality test, and the results were striking: The bosses don’t like yellow or red, but they’re big fans of magenta – at least compared to the rest of the population.
If your favorite primary color is yellow, you’re information-driven – a communicator who can create profitable perspectives. Blues are idea-driven activists and red are results- (and money-) driven. Of the secondary colors, if green is your pick, you’re a realistic evaluator of situations. Purple confirms you enjoy a good fact-finding mission, and orange says you focus on what’s workable. For the third set, the achromatics, favoring black says value is your top priority, white says you like options, and brown says you’re a doer – you like putting systems and solutions in place and finishing jobs. (Thinking about using the test as a hiring tool? Click here.)
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